This shouldn't be a secret. What fuels the success of a product?

The number 1 thing is that customers need it badly.

I know, I know, this seems like a truism. No special insight here. However, if this really is common knowledge, why are there so many products or features out there that people don't want or need?

I sometimes get called in to get software projects back on track after out-sourced folks or big consultancies/agencies don't deliver. It pains me to see so many projects and products get off track in the first place. There are so many clear changes that can be made to the way software projects are run that can make a huge difference in the outcome. Here are a few of the things I've seen that can make a big difference in the outcome of a software project.

Struggling with an underperforming product? Learn key strategies from a product strategy consultant on how to diagnose the issues and get your product back on track, including focusing on user acquisition, validating customer needs, revisiting strategy/pricing, improving onboarding experience, and avoiding common anti-patterns like feature bloat and over-simplification.

An “apple pie position” can derail your leadership team. It’s when someone says something that everyone agrees with, but doesn’t support the new (and potentially risky) idea in the discussion.